Buy Local Pasadena Blog

Conscientious Projector: A Powerful Noise

Celebrate World Fair Trade Day in Pasadena by attending a free screening at The Armory Center for the Arts with Conscientious Projector!

Voices for Women’s Rights Sounding A Powerful Noise

The burgeoning international women’s empowerment movement is personified in the stories of three extraordinary women from different parts of the world in A Powerful Noise, this month’s Conscientious Projector selection, screening on Thursday, May 13, 7 p.m. at The Armory Center for the Arts. From executive producer Sheila C. Johnson, Black Entertainment Television co-founder and Global Ambassador for the humanitarian organization CARE, this beautifully-made, moving film shows how these inspiring women–a young HIV-positive widow from Vietnam, a former refugee and survivor of the war in Bosnia, and an advocate for girls’ education in Mali–rise above their own desperate circumstances to become leaders in the fight against poverty and discrimination in their communities and advance the causes of justice and opportunity for women and girls.

A community discussion with Fair Trade Pasadena follows the film. The Armory is located at 145 N. Raymond in Old Pasadena. Admission is free and the facility is accessible to disabled persons. For more information, contact Marty Coleman at 626.792.4941 or visit and watch a trailer at



Come to the Armory Center for the Arts in Pasadena this Thursday, March 11th at 7 pm to watch a Conscientious Projector screening of Jeremy Seifert’s documentary, “Dive!

Grocery stores around the country are filling their dumpsters with food. Not rotten, spoiled food, but billions of pounds of good, edible food.

Why? Because the expiration date is nearing? Because it costs less to simply throw away excess food rather than do something helpful with it? Whatever the answer, the contradiction is profound: good, edible food is being thrown away in the very same communities where people are going hungry.

Follow filmmaker Jeremy Seifert and his circle of friends as they “dumpster dive” in the back alleys and gated garbage receptacles of L.A.’s supermarkets. In the process, they uncover thousands of dollars worth of good food and an ugly truth about waste in America: grocery stores know they are wasting and most refuse to do anything about it.

In the meantime, Seifert and friends no longer spend money on groceries. With nothing more than a big appetite and a strong stomach, they “dive” for Pacific Salmon, American Ground Beef, New Zealand Lamb Chops, Free-Range Whole Chickens, Pork Loins, and loads of fresh fruit, vegetables, and bread. Totally edible, totally free, and totally illegal.

Why aren’t grocery stores giving the food to people who need it? Seifert takes this question to corporate front offices in an attempt to find out. The result is equal parts entertainment, guerrilla journalism, and call to action.

The power of the film lies in its ability to motivate: it will move you to question the manager at your supermarket; it will move you to learn about food waste and the role it plays in your community. In the end, you might even find yourself in a dumpster.

Watch the trailer and join us Thursday for Dive! in its entirety for free!

The Armory is located in Old Pasadena at
145 North Raymond Avenue, Pasadena, California 91103

What Would Jesus Buy?

Saving Christmas from the $hopocalypse

Thursday, December 10, 7 p.m. at The Armory Center for the Arts

Attention holiday shoppers! Conscientious Projector invites you to join Reverend Billy and the Church of Stop Shopping Gospel Choir on a barnstorming bus tour of the U.S.A. to free humankind from consumerism and break the bonds of eternal debt. What Would Jesus Buy?— an outrageous but serious-minded docu-comedy about the commercialization of Christmas–will be shown on Thursday, December 10, 7 p.m. at The Armory Center for the Arts.

Producer Morgan Spurlock (SUPER SIZE ME) teams with performance artist/activist Bill Talen (Reverend Billy) and director Rob VanAlkemade to chronicle the satirical protest troupe’s cross-country mission to raise awareness of the impact of over-consumption on our lives, our world and our experience of gift-giving at what is supposed to be the most sacred time of the year. Bill McKibben, Rev. Jim Wallis and many other social critics serve as a Greek chorus as Reverend Billy and his cohorts take us through a journey of revival-style meetings, guerilla theater retail store interventions, corporate exorcisms and the most spontaneous Main Street Parade Disneyland has ever seen. Changeluia!

Tom Coston is going to serve as our facilitator for “What Would Jesus Buy?” Tom brought Reverend Billy, of “What Would Jesus Buy?” here a couple years ago as the Grand Marshal of the Doo Dah Parade.

Thanks to Robert Greenwald’s Brave New Theaters program for their support of this event. The Armory is located at 145 N. Raymond in Old Pasadena. Admission is free and the facility is accessible to disabled persons. For more information, contact Marty Coleman at 626.792.4941 or visit

Rethink Afghanistan

The War in Afghanistan: A Brave New Analysis


Rethink Afghanistan, Thursday, November 12, 7 p.m. at The Armory Center for the Arts

As Obama administration deliberations over the future of U.S. military involvement in Afghanistan near their conclusion, All Saints Church and Conscientious Projector are seeking out the always illuminating perspective of activist filmmaker Robert Greenwald. His latest Brave New Foundation release, Rethink Afghanistan, will show on Thursday, November 12, 7 p.m. at The Armory Center for the Arts. The CP screening is being held in preparation for a special appearance by Robert Greenwald in the Rector’s Forum on Sunday, November 22, 10:15 a.m. at All Saints Church in Pasadena, where the topic will be the war in Afghanistan.

Earlier this year, Greenwald and his production crew took their cameras to several war-torn parts of the besieged country, from its cities to its remote areas. Gail Sheehy describes the resulting documentary as “a clarion call for peace,” a firsthand view of the devastation the eight-year conflict has wrought, from heartrending civilian casualties on a massive scale, to widespread destruction of housing and infrastructure, to ever-increasing danger to our U.S. troops. Interviews with journalists, historians, military and CIA officials and a wide array of Afghan witnesses provide a deft, comprehensive, facts-on-the-ground analysis that ultimately questions the strategic effectiveness of fighting terrorism in a nation that, despite its oppressiveness and corruption, holds no terrorist intentions or alignment with Al Qaeda. Their testimony makes a persuasive case that military escalation will only swell the ranks of the insurgency, and that the path to stability in Afghanistan lies in economic, social and political solutions.

Representatives from Brave New Foundation will join us for our community discussion following the film, which is being presented with the assistance of the Brave New Theaters program.

The Armory is located at 145 N. Raymond in Old Pasadena. Admission is free and the facility is accessible to disabled persons. For more information, contact Marty Coleman at 626.792.4941. To learn more and take action, visit

Weather Report

Conscientious Projector proudly hosts a free screening of “Weather Report” on Thursday, August 13th at 7 pm.


“Weather Report” takes a close look at our future forecast and the irreversible calamity that global warming will bring if we don’t do something within the next ten years. Pasadena’s own scientist, Herman Engelhardt of Cal Tech will be joining the screening and will lead a community discussion following the film.  Read a review on

Join in on this educational and eye opening event at Pasdena’s Armory Center for the Arts. Street parking (metered) or free 90 minute parking at the structure nextdoor.

145 N Raymond Ave
Pasadena, CA 91103-3921
(626) 792-5101
Get directions

Directed by Brenda Longfellow
Producers: Jennifer Kawaja, Brenda Longfellow, Julia Sereny for Sienna Films; Gerry Flahive for the National Film Board of Canada
Director of Photography: Christopher Romeike
Original Music: Philip Strong & Laurel Macdonald
Produced by Siena Films Productions VI Inc. in co-production with the National Film Board of Canada

Burning The Future: Coal In America




David Novack’s searing examination of the myth of “clean coal” and the devastation wrought by mountaintop removal extraction takes us deep into the mines of Appalachia and the uprooted lives of residents of Bob White, West Virginia. The story centers on local coal miner’s daughter Maria Gunnoe, who refuses to idly stand by while family and neighbors face deadly diseases, toxic drinking water and the destruction of their natural surroundings and traditional way of life. For her heroic efforts organizing fellow townspeople and advancing their struggle to the national stage, she was awarded the Goldman Environmental Prize, the equivalent of the Nobel Prize for the environment.

A community discussion with environmentalist Ted Baumgart will follow the film.

Conscientious Projector is sponsored by the Sustainable World ministry of All Saints Church in association with the Center for the Theater of the Oppressed and The Armory Center for the Arts.  Thanks to Brave New Theaters for their partnership in arranging this screening. For more info, contact Marty Coleman at 626.792.4941 or visit

145 North Raymond Avenue, Pasadena, California 91103

Phone: 626.792.5101
Fax: 626.449.0139
General email:

Consume This Movie



Join us Thursday, March 12th at 7 p.m. 

Conscientious Projector celebrates its fifth anniversary with a film we’ve been wanting to see since the series debuted in 2004.  Our long search for a definitive documentary on the topic of consumerism ended with the December 2008 release of Consume This Movie!  Bay area contractor Gene Brockoff also saw a need for such a film, so in the finest of the DIY tradition, he gathered a crew and crafted an impressive first effort, a thought-provoking examination of the history, psychology and impact of American materialism and consumer culture, and a film that also offers hopeful alternatives to help us through an era of resource depletion, environmental degradation and economic uncertainty.  

Actor/activist Ed Begley says, “Check out this movie when you want to make a huge difference.” On camera participants include Dr. Peter Whybrow, Director of UCLA’s Semel Institute for Neuroscience and Human Behavior, sociologist/author Juliet Schor, simplicity gurus Cecile Andrews and Duane Elgin, environmental philosopher Julian Darley and others. 

“Get Satisfied” co-author Michael Beck and Simple Living America co-founder Carol Holst will join us for a community discussion following the film.

The Armory is located at 145 North Raymond in Old Pasadena. Admission is free and the facility is accessible to disabled persons. For more information, contact Marty Coleman at 626.792.4941 or visit and preview a trailer at

Consume This Movie will also screen at Pasadena’s Greening the Earth Day on April 25th.


cpConscientious Projector is sponsored by Sustainable World,a Peace & Justice Ministry of All Saints Church, in association with The Center for the Theatre of the Oppressed and The Armory Center for the Arts.